About Us
Spade & Co was founded in Johannesburg in 2019. We exist to help businesses invest increasingly scarce resources to drive top-line growth. Through our various strategic alliances, we are guaranteed full access to resources, skills, insights, and market knowledge.
We rely on our experienced management consultants who specialise in marketing, sales, CRM, brand management, market-focused corporate management, organising marketing and sales teams, and developing pricing strategies.
Global network
with strategic alliances
Over 40 years
of experience and expertise
Over 45
successfully completed projects for international customers
Spade & Company
has various strategic alliance's both internationally and locally.
Our
Values
At our core...
Cooperation
How we work
Our Brands Purpose & Mission
At Spade & Co, our mission is to build meaningful and sustainable brands that pave the way for an inspired and bright future. With a steadfast commitment to excellence, our core focus is to drive top-line revenue growth and deliver exceptional value to our clients.
Our Competencies
Our core focus is top-line revenue growth through the application of our proven IP and methodologies in solving sales and marketing challenges. We specialise in brand management, business strategy, customer experience, marketing and sales automation and marketing and sales organisation.
Our Working Principles
We at Spade & Co take a collaborative approach meaning we cooperate with you and your needs when planning and executing solutions.When considering the base of our concepts and measures we always make sure to identify customer needs and expectation forming a customer-centric approach.All while working in thematic sprints to ensure clear results and provide opportunities to dynamically adapt across all project phases.
As a knowledge driven company we regularly consult with industry leaderers to test and validate our finding and ensure substantiated insights.We strive to remain resource-efficient focusing on the objective while sticking to the important questions.
Cooperation
Our Leadership Team
- Managed and led marketing for Retail & Business Bank at ABSA. Created and delivered customer-focused service offerings.
- Developed and executed turnaround strategies as Turnaround CEO at Virgin Money.
- Most recently CMO at ABSA, driving top line growth through winning CVP’s and identifying Target markets.
- As Group Strategy & Marketing Director at Coricraft, designed marketing strategies and monitored implementation of launched strategies achieving 20% YoY growth.
- Previously CEO at BBDO Consulting.
ACCOLADES
Voted Marketer of the Year – Financial Mail
- Sefadzi maintains an extensive network of business, and personal relationship spanning the length and breadth of southern, eastern and West Africa.
- Sefadzi is Chief Executive of Folicapital Group (Pty) Ltd an investment holding company, previous director of Initiative Media (IPG listed on NYSE), Previous Chairman of Ogilvy Botswana, previous board director and 25.1% shareholder at DDBSA (local subsidiary of Omnicom Group listed on the NYSE),
ACCOLADES
Sefadzi was voted in the top 50 of Financial Mail’s Ad focus ranking of the most influential people in South African in 2005.
- Responsible for running the European Innovation Centre for Unilever in Paris
- Responsible for Strategic Marketing & Insight at Standard Bank.
- Headed up Executive Leadership Development and People Strategies and Metrics for Standard Bank Group
- Developed marketing and operational strategies for a wide range of organisations, across various industries in South Africa, Europe and many African countries.
- Support and facilitation of conversations resulting in focused actions that achieve the desired results to enhance organisational performance.
ACCOLADES
Winner Gold Excellence in learning 2021 jointly with BTS – Brandon Hall Group Excellence in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Human Resources, Sales Performance, Diversity, Equity & Inclusion and Future of Work Awards