Create sustainable and profitable growth

Competencies

Brand Management & Communication

A brand’s perception should be managed through structured and sustainable brand management. We specialise in this. Our comprehensive approach guides you from defining your brand’s purpose to controlling its impact.

Business & Marketing Strategy

Our Business Strategy addresses the challenges companies face, such as digitalization, evolving customer needs, and complex value creation models.

Customer Experience & Digitalisation

Providing a consistent and exceptional customer experience is crucial in today’s global marketplace. Understanding customer needs is key to standing out from the competition.

Marketing & Sales Organisation

Digital changes are transforming marketing and sales. Having the right setup is crucial for a smooth transition.

Culture & Change Management

Organisations face challenges beyond change management that affect behavior. Purpose is critical. Our clients seek change management, but true transformation is active and brings change to fruition.

News from Spade & Company

News

Growth Strategies

Our boutique management consulting firm specialises in marketing with a core strength in delivering appropriate and realizable growth strategies. We are dedicated to helping businesses achieve their growth objectives by developing tailored and achievable marketing strategies.

At Spade&Co we believe in embracing AI into the marketing function

(AI) helps marketers automate activities and campaigns at scale in a way we've never seen before. According to our recent survey with DMI members, the primary benefits of integrating AI into marketing efforts are automation of routine tasks (68%), improved customer experience (46%), improved targeting and segmentation (45%), enhanced personalisation (44%) and predictive analysis (39%).

Projects

Case Studies

Total Energies from brand rankings of number 4 to number 2

Using a strong and precise brand audit to move Total Energies from brand rankings of number 4 to number 2 in the Sunday Times Brand Rankings

5 FM: Development of Value Proposition and Repositioning. (*the same work was undertaken for SABC3)

Aggressive targets set for the acquisition of new listeners with no clear marketing strategy or research or evaluation mechanism. (Acquisition process was successful but lacked well structure foundation.) Whilst station is still financially sound, the new format lacked support and understanding by the key stakeholders thereby, sustainability.