(AI) helps marketers automate activities and campaigns at scale in a way we’ve never seen before. According to our recent survey with DMI members, the primary benefits of integrating AI into marketing efforts are automation of routine tasks (68%), improved customer experience (46%), improved targeting and segmentation (45%), enhanced personalisation (44%) and predictive analysis (39%). So there are many applications for AI in marketing, but there are also lots of AI tools and they’re coming at us fast! This can make it overwhelming for marketers to know where to start with AI and see that there are many tools out there (not just ChatGPT) that can help gain customer insights, drive personalization, and boost efficiency. To help you pick the right AI tool for your goal, we’ve compiled a list of the best ones available for a number of digital marketing activities:
- AI tools for audience research
- AI tools for customer journey mapping
- AI tools for Idea generation and content research
- AI tools for keyword research
- AI tools for trend analysis and forecasting • AI tools for competitor monitoring
- AI tools for influencer research
- AI tools for sales automation
- AI tools for social media management and advertising
- AI tools for writing and content generation
But first, let’s look at what an AI tool is and how to use them for digital marketing. An AI marketing tool is a platform or application that uses AI technology to enhance marketing activities and make data-driven decisions. These tools leverage AI algorithms, natural language processing, machine learning, and data analytics to automate processes, analyze data, and provide insights to optimize marketing strategies and campaigns. Examples of AI marketing tools include chatbots, predictive analytics platforms, recommendation engines, and content generation systems. What are the Benefits of Using AI Marketing Tools? The use of AI tools is becoming more widespread across industries. Grand View Research projects that AI will have an annual growth rate of 37% between 2023 and 2030 – no small feat in just seven years. There’s a reason for this prediction – AI has huge benefits for marketers and marketing departments which are:
- Drives efficiency
- Boosts productivity
- Saves time
- Improves personalization
- Enhances customer care
- Reduces cost
- Enables scalability
- Enhances audience targeting
- Gives real-time insights
- Generates and optimizes content.
Ultimately, AI tools empower businesses to make better decisions, work smarter and deliver more value to their business and stakeholders. “There’s still a huge need for human writers, for human creativity, for human thought and strategy and to come to these tools with our own objectives and our own ideas.”Kerry Harrison, AI Educator and copywriter What is the Best AI Marketing Tool? With so many AI tools out there, it’s no surprise that marketers are wondering which one is the best.
Spade&Co has designed a process whereby we undertake an audit of AI usage in the marketing function. We look for gaps as to where AI tools could be used to improve efficiency and performance. We make a post audit recommendation of potential tools to be used and then upskill via training and change management
While lots of AI tools are still in the early stages or evolving based on what they learn through interactions and prompts, there is one that stands out right now! Just to make sure, we asked our LinkedIn community of marketers to tell us what they were using and found most effective. By an overwhelming majority of 86%, people responded that ChatGPT was the frontrunner. AI LinkedIn poll While ChatGPT is on top for now, bear in mind that other AI tools will emerge and evolve.
We would be delighted to pursue this conversation further with your team.
