Using a strong and precise brand audit to move Total Energies from brand rankings of number 4 to number 2 in the Sunday Times Brand Rankings
Total Energies from brand rankings of number 4 to number 2 Read More »
Our boutique management consulting firm specialises in marketing with a core strength in delivering appropriate and realizable growth strategies. We are dedicated to helping businesses achieve their growth objectives by developing tailored and achievable marketing strategies.
Aggressive targets set for the acquisition of new listeners with no clear marketing strategy or research or evaluation mechanism. (Acquisition process was successful but lacked well structure foundation.)
Whilst station is still financially sound, the new format lacked support and understanding by the key stakeholders thereby, sustainability.
(AI) helps marketers automate activities and campaigns at scale in a way we’ve never seen before. According to our recent survey with DMI members, the primary benefits of integrating AI into marketing efforts are automation of routine tasks (68%), improved customer experience (46%), improved targeting and segmentation (45%), enhanced personalisation (44%) and predictive analysis (39%).
At Spade&Co we believe in embracing AI into the marketing function Read More »